Sodium Lauroyl Sarcosinate

Mild, biodegradable cleanser and foaming agent. Derived from natural sources such as coconut oil and sarcosine. 

Sodium Acrylate

Thickening agent which is safe for skincare as Sodium Acrylate Copolymers.

Decyl Glucoside

Plant-derived cleanser with mildness, good foaming, and biodegradability.  Derived from natural sources such as coconut or corn.


Natural moisturizer, safe and effective for over 50 years. Derived from vegetable oils.

Sodium Benzoate

Preservative that prevents fungal growth, extending product shelf life.

Potassium Sorbate

Potassium salt of sorbic acid which acts as a preservative. bDerived from berries of the mountain ash tree.


Key in Aquaxyl moisturizing complex, derived from plant sugars (glucose and xylitol).


Conditioning agent to enhance manageability and provide a smooth, silky feel to the hair.

Sodium Gluconate

Neutralized gluconic acid preventing discoloration and rancidity, also serving as a pH regulator and humectant for skin hydration.

Sodium Cocoyl Isethionate

Mild coconut-based cleanser

Guar Hydroxypropyltrimonium Chloride

Conditioning agent used in hair care products for improved manageability and softness.

Polyquaternium 7

Hair care ingredient that enhances conditioning and helps with moisture retention, contributing to healthier and smoother hair.


 A chemical sunscreen agent that absorbs UVB and short UVA rays.


As for skincare, it works as an emollient and skin-identical ingredient.

Cetearyl Alcohol

An extremely common multitasker ingredient that gives your skin a nice, soft feel (emollient)

Cocamidopropyl Betaine

Widely used in cleansing products for its bubble-boosting properties in face and body washes, shampoos, and foam baths.


A natural, plant-derived ingredient that acts as a humectant to help skin absorb and retain moisture.

Sodium PCA

The sodium salt form of PCA is an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated.

Phenoxyethanol and Ethylhexylglycerin

Preservative commonly used to inhibit the growth of bacteria and mold.

Tocopherol (Vitamin E)

Key fat-soluble antioxidant in our skin, playing a crucial role in protecting skin cells from free radicals that can harm collagen.

Lauryl Amine Oxide

It is a standard liquid surfactant. It provides excellent foam boosting and stability.

D Panthenol

Provitamin B5 that moisturizes and improves skin and hair texture.

Xanthan Gum

Natural thickener and stabilizer in skincare and food products.


Sugar alcohol with moisturizing properties, often used in oral care products.

Lauryl Glucose Carboxylate

Mild surfactant derived from natural sources, used for gentle cleansing.

Butylated hydroxytoluene

Synthetic antioxidant that helps preserve product freshness.

Butyl Methoxydibenzoylmethane

UV filter commonly used in sunscreens for broad-spectrum protection.

Ethylhexyl Methoxycinnamate

UV filter that absorbs and filters UVB rays in sunscreens.

Ethylhexyl Salicylate

UV filter in sunscreens that absorbs and filters UVB rays.

Denatured Ethyl Alcohol

Ethanol modified to make it unfit for consumption, often used as a solvent.

Coco Glucoside

Gentle surfactant derived from coconut oil and glucose, used in cleansers.

Sodium Citrate

pH adjuster and stabilizer in skincare products.

Glycol Distearate

Emollient and thickening agent often used in creams and lotions.

Titanium Dioxide

Mineral pigment and sunscreen agent used for sun.